I now wanted to do some research into the uses and grats theory as it is about audience centered approach that focuses on what people do with media, as apposed to what media does to people. The uses and grats theory builds off a history of communication theories and research. Jay Bulmer and Denis McQuailContinue reading “Uses and Gratification Theory”
Author Archives: Jamie C
Reception Theory by Stuart Hall
I now wanted to look into the basics about how I want my videos to come across to my audience so I thought I would do some reception theory. The reception theory was developed by Stuart Hall he speaks about how audiences reads messages that producers encode into their media. Different people decode these messagesContinue reading “Reception Theory by Stuart Hall”
Idea Development
From the research I have been conducting with my audience I have seen that a lot of my audience would like to see testimonials in the videos and possibly some bits of nutrition, because of this I have sent over a message to Josh discussing whether doing a third video on nutrition is suitable asContinue reading “Idea Development”
Testimonials in a promotional video
From my audience research I learnt that a lot of people expect to see testamonials in a promotional video so this is something I want to look into therefore I have started by looking at gym testimonials in videos to see what they are like. At the start of this testimonial you can tell theContinue reading “Testimonials in a promotional video”
What a promotional video is
I now wanted to get some basic research in just about what a promotional video is and the website I have harvard referenced below says a promotional video is an effective tool used to market a particular service. It can be in the form of a corporate video or a music video. Nowadays, it hasContinue reading “What a promotional video is”
Week 1 Summary
It has now been a week since the start of the project and I now wanted to make a note of everything I have done/ planned and researched so far. First of all I have now chosen to do 2 promotional videos for a personal trainer called Josh he works at a local gym andContinue reading “Week 1 Summary”
Primary Research on promotional videos
I now wanted to get some audience research in to see if a promotional video interest them and then to see what they would expect to see in one as then I can try and meet my audience’s expectations. I also asked what motivated them so then I could see what else I could addContinue reading “Primary Research on promotional videos”
Why I am using video to attract clients/ sales
After doing lots of research on the internet I want to now discuss the reasons why I am using video to promote Josh’s personal training. First of all, when looking at a video on YouTube I found out some good information on why businesses need to start video marketing. This video above states that usingContinue reading “Why I am using video to attract clients/ sales”
My Target Audience and how I am going to attract them
I wanted to do some research into target audience, as it is a personal trainer promotional video my target audience will be people that want to get into the gym and even people that already work out but just need that extra push from a trainer, so my videos will hopefully push them to comeContinue reading “My Target Audience and how I am going to attract them”
Contextual Analysis- How to film workout promotional videos
As I was looking at inspiration for workout/ personal trainer videos in my last blog I now wanted to look at how to film them so again I went on YouTube and started to look through videos to analyse. This video below by Jono gives some very good advice on how to film workout videos, firstContinue reading “Contextual Analysis- How to film workout promotional videos”
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