Category Archives: Context

My last few blogs have been about the narrative of videos so I could find out how narratives affect viewers and if they even do, I will list the blogs here: The Narrative of Advertising Driving Sales Through Video These two blogs have helped me realise that I need more of a narrative in myContinue reading “Development of my idea”

I now wanted to research some motion graphics, so I can get an idea of an outro to make that would make people want to click like, share or book with Josh. This animaton is really good because if I did something similar I could have Josh’s business logo swipe one way and then haveContinue reading “Contextual Analysis- Motion Graphics Inspiration”

From doing my research into the history and evolution of adverts and promotional videos in these blog Evolution of advertising, I have now got a good understanding of how adverts have improved and how they still use the same techniques now from when ads started. I have decided to now make a more persuasive way toContinue reading “Contextual Development”

I now wanted to discuss why and how looking at the history of promotional videos/ advertisement has helped me, it has helped me because I now know that I need to look more into how I can touch the core of my audience because all I know so far is that they get motivated toContinue reading “Context on how promotional videos have changed”

From the research I have been conducting with my audience I have seen that a lot of my audience would like to see testimonials in the videos and possibly some bits of nutrition, because of this I have sent over a message to Josh discussing whether doing a third video on nutrition is suitable asContinue reading “Idea Development”

From my audience research I learnt that a lot of people expect to see testamonials in a promotional video so this is something I want to look into therefore I have started by looking at gym testimonials in videos to see what they are like. At the start of this testimonial you can tell theContinue reading “Testimonials in a promotional video”

In this blog I wanted to look at some inspiration for the videos I will be creating, this will help me build some ideas and help me set some targets of what I want to aim for with my videos. The video below is by a YouTube Channel called Solkadi Films, by looking at theContinue reading “Contextual Analysis- Inspiration- Personal Trainer Promotional Videos”

As I have now chosen the client I will be doing promotional videos for I wanted to start off by getting to know what social media he has and what he posts and check out his interactions just to see were he is at in terms of content wise so I can see were heContinue reading “Josh- Personal Trainer”

After meeting up with Josh and speaking over text Josh has said he would like 2 promotional videos one for his one on one personal training sessions and one of his grouped training sessions. To get some ideas flowing I am going to look at some inspiration and see what filmmakers do to film workoutContinue reading “My Idea”

I have now chosen my project idea after doing some speaking with the potential clients and doing some general thinking on the ideas. First of all the restaurant would like the promotional video a lot sooner than I first thought as they would like it done by the middle of march so for this projectContinue reading “My Project Idea”