Category Archives: Research

From looking at some motion graphics inspiration in this blog Contextual Analysis- Motion Graphics Inspiration, I realised the professional looking ones were just simple revealing ones so this is what I wanted to do for the ending of Josh’s videos, so I thought I would watch the tutorial below by Justin Odisho who shows us howContinue reading “Learning corporate motion graphics”

In my last blog I researched how to set up testimonial shots and how to create them in this blog How to create/ set up testimonials, I learnt a lot such as using depth of field, where to position the client, where to have them looking and how to get them to say what you wantContinue reading “Lighting and Audio for the testimonials”

In this blog I am now going to look into how to set up a testimonial shot/ how to create a testimonial as this is one of the features in my videos, this is also something I said I needed to look into following my last blog about the development of my idea. I haveContinue reading “How to create/ set up testimonials”

I now wanted to look into the narrative of advertising to see if narrative structures affect the audience and how they do. A book called Narrative Advertising states that narrative creates a brand story that audience finds relevant to their lives and with the increasing popularity of video advertising on YouTube its enabled advertisers toContinue reading “The Narrative of Advertising”

I wanted to do some more research on how I am going to drive sales with my videos as when I did research in this blog How to make a successful Promotional Video I realised I needed to do some research on how I can get the video to drive sales as this is one ofContinue reading “Driving Sales Through Video”

I now wanted to look at some editing techniques that caught my eye when looking at my inspirations in these blogs Contextual Analysis- Inspiration- Personal Trainer Promotional Videos and Contextual Analysis- How to film workout promotional videos. The reason I want to do this is so I can practice it in the near future before I shootContinue reading “Editing Techniques Research”

In this blog, I wanted to bring several bits of research and inspiration together to help me with the production side of my video. So first of all when I was looking at my inspiration at the start of my project in these blogs Contextual Analysis- How to film workout promotional videos and Contextual Analysis- Inspiration- PersonalContinue reading “Shot Type Research”

I now wanted to get some research on video production so I can get an idea of how it is done before I get into the planning side of my project. A book I have found has some really good information about pre-planning before production so I wanted to make note of this. The bookContinue reading “Video Production- Planning”

From researching How promotional videos have changed over time I now wanted develop my research further to make sure I have more knowledge across the board to help me with my overall project. The website Instapage has some good information on the evoloution of advertising. The site mentions some information that the video on the MultimediaContinue reading “Evolution of advertising”

I have realised I didn’t have enough information about my target audience as I didn’t have anything specific I just said my audience is people that want to workout and need motivation however I wanted to get some more specific details so I sent Josh a message asking what gender and age his clients are,Continue reading “Target Audience”