From my audience research I learnt that a lot of people expect to see testamonials in a promotional video so this is something I want to look into therefore I have started by looking at gym testimonials in videos to see what they are like.
At the start of this testimonial you can tell the producer has asked her whhy she started and she starts off by giving a reason for her starting she then brings this in by saying “I then met courtney” and then goes on by saying how good she is for example set her workout schedules etc. With the testamonials they have shots of the personal trainer training the woman giving the interview.
This testimonial here is amazing and it really shows off the personal trainer in the best light as you can see the woman had no motivation to train before she met Courtney and she speaks about how courtney tells her she can do stuff when she says she can’t which is something you need from a personal trainer to help push you to do more.
This has helped me get a good guide into looking at what questions to ask Josh’s clients to get some good responses for the testimonials.
YouTube. (2016). Sample Work: Fitness Testimonial vids. [online] Available at: https://www.youtube.com/watch?v=if7gaWCdulw [Accessed 3 Mar. 2020].