I now wanted to get some basic research in just about what a promotional video is and the website I have harvard referenced below says a promotional video is an effective tool used to market a particular service. It can be in the form of a corporate video or a music video. Nowadays, it has become popular among non-profit organisations as well to promote awareness about their cause. They then go on to say a promotional videos purpose is to provide the most information in the shortest amount of time and maintain viewers interest.
This above gives some really good information on promotional videos and the reason I have made the last part bold is because that is something I need to keep thinking back to when I get back to my planning stage as I need to keep thinking does this give enough information and will it maintain peoples interest? This is why I did my audience research in my last blog here Primary Research on promotional videos, as I wanted to see what my audience expect and what motivates them as then if I put these things in the video it will maintain interest.
Royalty Free Music Blog by Proud Music. (2012). What is a promotional video? » Royalty Free Music Blog by Proud Music. [online] Available at: https://www.proudmusiclibrary.com/en/blog/faq/what-is-a-promotional-video/ [Accessed 3 Mar. 2020].
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