It has now been a week since the start of the project and I now wanted to make a note of everything I have done/ planned and researched so far.
First of all I have now chosen to do 2 promotional videos for a personal trainer called Josh he works at a local gym and is free a lot so it is very beneficial for my project to help me get the best grade and it is also very beneficial for Josh to help him grow his business. Also I want to do these videos as I feel like this is were I will excell more as its what I enjoy doing, also after doing some audience research I found out that a promotional video is what interests them most which is also good as what I enjoy is what people want to see.
In the audience research I also asked some good questions were I could get a good taste of what my audience expect to see and what motivates them so now I can plan and research what they want to see, you can see my audience research here Primary Research on promotional videos.
I also got some inspiration so I could get an idea of what creators do to make good promotional gym videos and I also just picked out some good workout videos to see what others create, you can check those blogs out here Inspiration- Personal Trainer Promotional Videos and How to film workout promotional videos.
I have also got some other bits of secondary research to get an idea of why I should do a promotional video and how I am actual going to attarct my audience through videos and just what makes them better than a normal post as I found many benefits such as an increase in sales etc. Here are those blogs My Target Audience and how I am going to attract them and How to make a successful Promotional Video.
All together I have had a good starting week and now I need to push on from what I have already done and get into some more details following my audience research.
JamieBlogs 