I now wanted to get some audience research in to see if a promotional video interest them and then to see what they would expect to see in one as then I can try and meet my audience’s expectations. I also asked what motivated them so then I could see what else I could add in to motivate more people to come and train with Josh. I sent this to my target audience by first of all going around my College to people I knew was interested in fitness/ working out, I then sent it to Josh for him to send to clients hes working or worked with as these are people that are clearly interested.
As you can see for the first question everyone is interested in my promotional video which is really good as this is what I have been wanting to make therefore I can now easily engage with my audience more as I know their interest.
For this question I wanted to find out what my audience expect to see or want to see in a promotional video and a lot of there answers were similar and very similar to some of the inspiration I looked at in this blog Inspiration- Personal Trainer Promotional Videos.
As you can see they do just expect to see clients working out, the personal trainer showing them techniques etc, some also said it would be good to see some testamonials from some clients so this is something else I could add in to suit my target audeinces preferences in this I could maybe add in a photo of there progress or ask them to talk briefly about there progress as some people said they would expect to see clients progress in the videos. Some people also said to show people using different equipment doing different exercises and just showing them working hard.
I now asked what motivates them to workout so I could add some of the stuff that motivates my audience into the videos to try and attract them to come and train with Josh. A lot of my audience said motivating/ upbeat music motivates them so it is important I pick a good workout style song that will hook people in to watch the whole minute of the video. Other people also said seeing peoples progress motivates them so this can been how much weight they have lost or how much muscle they have now gained from when they first started. A few people also just said seeing people workout motivates them which is of course something I will definetly be adding in.
From this audience research I have got some good feedback to go forward with as I now know what people want to see and what motivates them so I know what I need to work on and research to get the best shots for my audience to make sure they watch the whole minute and feel drawn in and want to train with Josh.
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