In week 2 I have done some research on what a promotional video is so I can get the basic idea of a promotional video and learn its purpose, this has help me know if I am doing the right piece of work.
I also wanted to look at Testimonials in a promotional video because from week one I learnt that my target audience wanted to see testimonials in videos as I conducted some research in this blog Primary Research on promotional videos. So looking at the testimonials helped me get some knowledge on what is said by the clients so I know what questions have been asked for them to say what they have said.
In my idea development blog I discussed how some of my audience wanted to see nutritional information in a video but since I have written about the idea development I have been speaking with Josh and he doesn’t want to do a video on nutrition as he says its all about people’s personal preference so he didn’t want to do a video on nutrition so he just wants to keep it to the two videos on his sessions.
I have also started doing some theory my first theory blog is the Reception Theory by Stuart Hall, in this I learnt how I want my audience to decode the videos I make, I want them to be preffered readers and I am going to do this by matching their expectations from the primary research I did as I make them a preferred reader by matching there expectations. I also did another theory blog on the uses and gratification theory because it is about audience and it focuses on what people do with media, from this I learnt that people the gratification theory seeks to understand why people seek out the media they do, so why they watch or read certain things in the media, this helped me because it made me realise that people will be looking at the videos I make to gain motivation to exercise or even learn how to exercise a certain way.
Overall I had a very good week and I have done lots of work that has helped me develop my idea further.
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