Category Archives: Research

I wanted to get some more historical awareness on advertisement/ promotional videos to help me find out the basics as I think knowing the basics of advertisements/ promotional videos will help me make the perfect videos for Josh. When searching on Google how promotional videos have changed over time I came across a site byContinue reading “How promotional videos have changed over time”

I now wanted to look into the Maslow theory to help develop my idea further this is because the Maslow theory is all about what motivates human behaviour because according to humanist psychologist Abraham Maslow our actions are motivated in order to achieve certain needs. From the screen shot below you can see that hisContinue reading “Maslow Theory”

I now wanted to do some research into the uses and grats theory as it is about audience centered approach that focuses on what people do with media, as apposed to what media does to people. The uses and grats theory builds off a history of communication theories and research. Jay Bulmer and Denis McQuailContinue reading “Uses and Gratification Theory”

I now wanted to look into the basics about how I want my videos to come across to my audience so I thought I would do some reception theory. The reception theory was developed by Stuart Hall he speaks about how audiences reads messages that producers encode into their media. Different people decode these messagesContinue reading “Reception Theory by Stuart Hall”

I now wanted to get some basic research in just about what a promotional video is and the website I have harvard referenced below says a promotional video is an effective tool used to market a particular service. It can be in the form of a corporate video or a music video. Nowadays, it hasContinue reading “What a promotional video is”

I now wanted to get some audience research in to see if a promotional video interest them and then to see what they would expect to see in one as then I can try and meet my audience’s expectations. I also asked what motivated them so then I could see what else I could addContinue reading “Primary Research on promotional videos”

After doing lots of research on the internet I want to now discuss the reasons why I am using video to promote Josh’s personal training. First of all, when looking at a video on YouTube I found out some good information on why businesses need to start video marketing. This video above states that usingContinue reading “Why I am using video to attract clients/ sales”

I wanted to do some research into target audience, as it is a personal trainer promotional video my target audience will be people that want to get into the gym and even people that already work out but just need that extra push from a trainer, so my videos will hopefully push them to comeContinue reading “My Target Audience and how I am going to attract them”

As I was looking at inspiration for workout/ personal trainer videos in my last blog I now wanted to look at how to film them so again I went on YouTube and started to look through videos to analyse. This video below by Jono gives some very good advice on how to film workout videos, firstContinue reading “Contextual Analysis- How to film workout promotional videos”

Josh wants me to make two promotional videos for him to help him gain more clients which I have written about in this blog Josh- Personal Trainer, so I thought I would do my first bit of research on What makes a successful promotional video. When researching I found a site that gives 8 stepsContinue reading “How to make a successful Promotional Video”