I wanted to do some more research on how I am going to drive sales with my videos as when I did research in this blog How to make a successful Promotional Video I realised I needed to do some research on how I can get the video to drive sales as this is one of the main aims Josh wants the videos to do, so for this I have found some research in a book called Selling All-in-One For Dummies.
As you can see below Ihave taken a screenshot of the book below and in the screenshot it talks about creating a buzz with word-of-mouth marketing, which is often referred to as viral marketing. It states that you can’t assign a dollar figure to the value of having others talk positively about you, your compnay and your products and services but you can certainly see the results. This ties in with the testimonials I want to add into the video as from my primary research here Primary Research on promotional videos I learnt that my audience want to see testimonials and this is all to do with what the book is saying becuase having people speak about you positively attracts more customers which also means I need to think about what questions I ask as I want them to speak as highly as possible about Josh to attract more people to him. So this is one way I am going to drive sales with the video by using testimonials to promote Josh because I can show all the training he does for the whole minute and people will just be motivated but I want them to know how much of a good trainer Josh is so I need people to speak about him so thats how the testimonials come in and thats how I will attract more clients and sales through the video.
Dummies, C., 2012. Selling All-In-One For Dummies. Hoboken: John Wiley & Sons.
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