After doing lots of research on the internet I want to now discuss the reasons why I am using video to promote Josh’s personal training. First of all, when looking at a video on YouTube I found out some good information on why businesses need to start video marketing.
This video above states that using video increases sales because in a video you can explain your service or product a lot faster and easier than on a normal written post this is one of the reasons I want to do video as rather than write about how Josh trains people or what he does I can show it visually which people find easier and it’s also easier for me as a creator to make a video than it is a written post.
Another reason that makes me want to do video over any other marketing method is because according to this video 70% of users who watched a video related to a product simultaneously bought it, this is huge numbers and it really shows how successful videos can be if the video is good. So hopefully if I can make a really effective video I can increase Josh’s sales/ clients massively.
Another site called dreamgrow says that videos appeal to mobile viewers, which as we all know a lot of people surf the internet of there mobile or Ipad so this is another reason why I want to do video because as you can see by the chart in the screenshot there is a huge rise in mobile video views from July 2013 to September 2016 and this date isn’t recent so I am sure it has grown even more since.
Here are some more mobile statistics below and you can see that a lot of social media videos are viewed on a mobile phone, as 90% of Twitter videos are viewed on a mobile, more than 50% of YouTube videos are watched on a mobile phone and the sharing rates of videos off mobile devices are also very high this just shows how powerful video is for marketing as so many people use their phones on social media and these statistics are proof.
These statistics above are exactly why I want to do video marketing as the statistics are outstanding and doing these two promotional videos will help Josh massively.
This next site also states that people prefer videos because of the visual experience as people don’t want to read 500 word paragraphs due to the short attention span of today’s consumers. This is because an effective video can be easier to digest and provide as much information by communicating to the viewers through aesthetic means while saving valuable time.
Just from this information, I can see that today’s consumers do just prefer to watch a video rather than read information as its easier, less time consuming and more visually attractive.
Youtube.com. (2018). YouTube. [online] Available at: https://www.youtube.com/watch?v=VvrD2TaWz0c [Accessed 2 March. 2020].
Dreamgrow.com. (2020). [online] Available at: https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/ [Accessed 2 March. 2020].
Rocketium Academy. (2020). 75 Video Marketing Statistics (2019) | Rocketium Academy. [online] Available at: https://rocketium.com/academy/75-video-marketing-statistics-2019/ [Accessed 2 March. 2020].
Website, T. and Davies, J. (2020). Top 5 Benefits of Adding Video to Your Website. [online] Digitalmarketingmagazine.co.uk. Available at: https://digitalmarketingmagazine.co.uk/digital-marketing-video/top-5-benefits-of-adding-video-to-your-website/3656 [Accessed 2 March. 2020].
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