Jamie C

Project Proposal

Here is my project proposal it discusses all the ins and outs of my project plan, why I have chosen to do two promotional videos for my project, what research I am conducting to develop my project and what skills I will be using. It also has a rough production plan and goes over whatContinue reading “Project Proposal”

Contextual Analysis- Motion Graphics Inspiration

I now wanted to research some motion graphics, so I can get an idea of an outro to make that would make people want to click like, share or book with Josh. This animaton is really good because if I did something similar I could have Josh’s business logo swipe one way and then haveContinue reading “Contextual Analysis- Motion Graphics Inspiration”

Contextual Development

From doing my research into the history and evolution of adverts and promotional videos in these blog Evolution of advertising, I have now got a good understanding of how adverts have improved and how they still use the same techniques now from when ads started. I have decided to now make a more persuasive way toContinue reading “Contextual Development”

Evolution of advertising

From researching How promotional videos have changed over time I now wanted develop my research further to make sure I have more knowledge across the board to help me with my overall project. The website Instapage has some good information on the evoloution of advertising. The site mentions some information that the video on the MultimediaContinue reading “Evolution of advertising”

Target Audience

I have realised I didn’t have enough information about my target audience as I didn’t have anything specific I just said my audience is people that want to workout and need motivation however I wanted to get some more specific details so I sent Josh a message asking what gender and age his clients are,Continue reading “Target Audience”

Context on how promotional videos have changed

I now wanted to discuss why and how looking at the history of promotional videos/ advertisement has helped me, it has helped me because I now know that I need to look more into how I can touch the core of my audience because all I know so far is that they get motivated toContinue reading “Context on how promotional videos have changed”

How promotional videos have changed over time

I wanted to get some more historical awareness on advertisement/ promotional videos to help me find out the basics as I think knowing the basics of advertisements/ promotional videos will help me make the perfect videos for Josh. When searching on Google how promotional videos have changed over time I came across a site byContinue reading “How promotional videos have changed over time”

Maslow Theory

I now wanted to look into the Maslow theory to help develop my idea further this is because the Maslow theory is all about what motivates human behaviour because according to humanist psychologist Abraham Maslow our actions are motivated in order to achieve certain needs. From the screen shot below you can see that hisContinue reading “Maslow Theory”

Feedback from Josh

I have been messaging Josh over the weekend about doing another video to do with nutrition however Josh just wanted to do the two fitness videos as he said he doesn’t give a ot of information out about nutrition so he just wants to keep the two fitness videos therefore I won’t be doing anyContinue reading “Feedback from Josh”

Week 2 Summary

In week 2 I have done some research on what a promotional video is so I can get the basic idea of a promotional video and learn its purpose, this has help me know if I am doing the right piece of work. I also wanted to look at Testimonials in a promotional video because fromContinue reading “Week 2 Summary”