I have realised I didn’t have enough information about my target audience as I didn’t have anything specific I just said my audience is people that want to workout and need motivation however I wanted to get some more specific details so I sent Josh a message asking what gender and age his clients are, he then responded with this text below.
I am quite suprised he doesn’t have more males clients but maybe this is something we can try and achieve to try and grow his male audience but as the majority of his audience are women we need to make sure we make the video appeal to more women, I can do this by getting women to do the testimonials as I think this will persuade other women to join. I will also hopefully be able to record women and men so it appeals to both men and women because if I don’t have both genders one gender may think that Josh doesn’t train both or may not want to be the first male or female to join, so getting both genders will be the best. Also I notice he has a very large age range so I think getting people both sides of the age range is also key to make it known he trains a different variety of age ranges as well.
JamieBlogs 