I wanted to do some research into target audience, as it is a personal trainer promotional video my target audience will be people that want to get into the gym and even people that already work out but just need that extra push from a trainer, so my videos will hopefully push them to come to Josh and train but what I need to do is see what will attract them to come and workout.
When looking at how personal trainers attract more clients one of the ways Alan Ashley discusses was getting past clients to leave testimonials as the site also says that over 97 percent of consumers look at a product or service before making a purchase. So having a testimonial from previous clients you have worked with can work well. This helps me because this is something I could add into the one minute videos as I can just get one or two clients to give a quick testimonial, this then may attract more people to use Josh as a personal trainer.
I now wanted to look into how I am going to attract people through video in general as when looking into why video is so important in marketing I found a video on YouTube by Amplomedia and it says that people are 39 percent more likely to share your content if it is delivered via video, this means that visitors will spread your story through social media, which in turn means more people will view your website/ social media which increases traffic. This implies that by just creating a video you are more shareable than just a normal post, so this is a great way I am going to attract my target audience even more.
Ashley, A. (2019). How To Get Clients As A Personal Trainer In 2020: 5 Fast Hacks. [online] Paperform.co. Available at: https://paperform.co/blog/get-clients-personal-trainer [Accessed 27 Feb. 2020].
YouTube. (2017). Video Marketing Explained. [online] Available at: https://www.youtube.com/watch?v=jOudDCVxykk [Accessed 27 Feb. 2020].
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